6 key ways to use Pinterest to grow your biz

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by Lauren Sheehan on April 11, 2012


When I heard about pinterest, I said “Oh shit”!

Not like the Oh Shit wake up, but like “oh shit, I better stay away from this or I’ll never get anything done”.  So after a few hours wasted dabbling on pinterest last summer, I couldn’t see why it would help me with my business.

Now, after doing some fancy research ( thanks google and mashable!) hearing from some trusted sources, and finding my own fun in using pinterest, I’ve realized that Pinterest has a huge potential to help me  and you grow our businesses with purpose AND lots of fun.

I’ve come up with 6 key ways that you can use Pinterest to interact with customers and clients and use it as a fun tool to position yourself, add credibility, and engage your tribe.You’ll really want to watch this video because I also sing a lil song I wrote for you…

Watch the video below!

*** How to pin this video to your pinterest****

Follow Me on Pinterest

Pinterest has opened up the doorway to speak with fewer words and really paint the picture, plus share valuable content. Leave me a comment below if you’re already using pinterest for your biz I’d love to follow you and highlight you.

Just like any social media, Pinterest isn’t just about ME ME ME. Be mindful about how your are presenting your boards and pages. Remember that people want to get to know WHO you are and who your company is.

Here are the 6 Keys and some examples of pin boards

1)Show them- results, your expertise, your credibility, proof

  • Client/Project/Partner Showcase
  • Before/after images
  • images of completed projects
  • Client Showcase + Testimonials
  • Case Studies
  • Updates on current projects
  • Videos of your clients
  • Collaborator/Partner Board

My Client Board

Mkay Flooring’s Case Studies Board

2) Teach them- 

  • Videos
  • How-to Images
  • Tutorial Boards
  • Fave blog posts/tips
  • Free resources

Examples:

Badass Biz Chick Vids

Feminine Biz + Marketing Tips

Videos about Pinterest

How to make a Felt Board

 

3) Throw a Contest

  • Image creation contest
  • Quote Contest
  • Video contest

Emamples:

Pinterest Contest Examples

How Kraft set up their pinterest contest ( Great example of contest rules)

5) Tell them the story of You/Your Company

  • Share your story through images
  • Your main products
  • Your passions
  • Your Accomplishments and accolades
  • Showcase images of you and your company “in action”

Examples

A peek into my world- About Lauren and the Feminine Rhythm

Mayflower Brewing Company

6) Inspire them!

  • Funny/inspiring quotes
  • Funny/inspiring images
  • Videos

Example

 Feel like giving up? Don’t!

7) Connect them!

Create a board for your group or community where the can share and inspire each other. Growing a strong community is key to having people stay with you and your tribe for years to come. People can give up all sorts of things, but one thing they really don’t want to leave is a community they feel connected to .

Ode to Woman- Fem Prez Inspiration ( collaborative board with me and my Art of Feminine Presence students)

 

More Pinterest Resources

Pinterest Case Studies
http://pinterest.com/pinterestbiz/pinterest-case-studies/

How Whole foods is using pinterest
http://mashable.com/2012/02/23/pinterest-whole-foods/

How a Flooring company is using pinterest
http://www.pauleycreative.co.uk/2012/02/case-study-how-a-uk-flooring-company-is-using-pinterest/

Tools to increase your Pinfluence!

Read the Article from Mashable.com
1) Pinerly- pinterest analytics
2) Pin to quote- easy conversion of text to an image
3) Pin reach more pinterest analytics

Leave me some lovin! I’m stoked to know:

  • How are you already using pinterest for your business?
  • Given today’s video how will you start to use it for your biz?

Until next week!

PSsssst! Don’t Forget ! There’s a 50% off Sale going on to celebrate the 1 year anniversary of the launch of my first online course. Go grab it before it ends on April 12th!

 

Lauren

 

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Prevent the Oh-Shit Wake up: Emails in the AM

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by Lauren Sheehan on April 3, 2012


Oh Shit! It’s time to wake up!

I’ve got to get this done and that done, I’m freaked out about making money, I’m not good enough….

And your day starts off feeling like a frozen, shit-storm of worry, doubt, fear, anxiety, and tension.

I realized the Oh SHit wake up was hurting me a while ago, so I’ve been taking steps to prevent it from happening and I have a few tips about what’s worked for me. This is important because the Oh Shit wake up used to totally ruin my whole day, make me feel terrible about myself and I’d not get anything done that day.

My first big step was to JUST SAY NO to checking my email first thing in the AM. I developed this habit the second I got my iphone years ago and over the last year or so, I’ve realized what a nasty habit it is. Getting on technology, whether it be my iphone or my computer just sucked me straight into work and or worry, and I would completely forget to take care of my self. Can you relate?

This week’s video shares some tips about how to get over your email AM habit and kick the Oh Shit wake up’s ass for good.

 

How do you get over the Oh-Shit Wake up??

Leave me a comment below!

  • Are you gonna kick your email checkin’ habit in the AM to the curb?
  • What else contributes to our Oh Shit wake up?

 

Do you love ? Share the biz tip pic with your friends!



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How to be a badass presenter even if you have no experience

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by Lauren Sheehan on March 27, 2012

Spring is starting to happen here in Austin and the wildflowers look BEAUTIFUL!

I hope you are all enjoying the springtime energy where ever you are (unless of course you’re in the southern hemisphere).

You’ve probably heard me say once or twice that presenting is the way I make about 90% of my income. And to clarify, that’s not because I get paid to speak (yet). My pay-day comes at the end of a presentation when the people in the room want to work with me.

When I first started presenting, I had no experience and not much training ( and I wasn’t really getting checks handed to me either). I’m happy to say that now I’ve gotten so good at presenting that not only is my income growing,  I was able to teach this and help a client get 80% of the room to sign up and pay her THAT day for her program with some pretty simple tools.

So when I saw this question pop through my survey from last week, I had to answer it. It’s all about how to be a badass presenter when you have no experience. Watch this week’s video for my top 4 tips on presenting when you have no experience and they might surprise you.

 

 

Leave me some love yall cause I wanna know:
1) How will this help you in your next presentation?
2) What presenting advice would you give to someone with no experience?

Hope this helps you a LOT!

 

Much love,

Lauren

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Free Monthly Rhythm Biz Planning tool!

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by Lauren Sheehan on March 20, 2012

I have an idea I really wanna share with you!

It’s about my story and how I can help you even more.

In today’s Badass Biz Chick (BBC for short) lesson I’ll tell you about my idea to help you and give a FREE GIFT!

It’s a simple but powerful Monthly Feminine Rhythm Strategy Map and it’s something that helps me stay on track,

This downloadable toolkit comes with video instruction from  me and it will help you:

  • Get clear on your income potential for the month so you can maximize your time and energy
  • Strategize appropriate events in harmony with your menstrual cycle and natural rhythm
  • Be more active about becoming more visible in your business
  • Stay motivated when you start to feel like giving up on your dream
  • Know what your fears are, and have the courage to do them anyway
  • Laser Focus your ONE BIG thing that will make the biggest difference in your biz that month

 

Once you watch the video, click here to take this short and sweet Survey and get your FREE Monthly Rhythm Biz Strategy Map.

I use it, my students use it… but we won’t fill it out for you so make sure you take action and USE the damn thing!

Leave me a comment below and let me know what you’ve noticed telling your story and hearing stories from others. And let me know how this free tool is helping you!

And Go here now to take the survey already!

 

http://app.fluidsurveys.com/surveys/femininerhythm/serving-you-better/

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If we don’t know who you are, we don’t want it: Why it’s important to Brand your Personality

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by Lauren Sheehan on March 13, 2012

How much of YOU should you put into your business?

This can be a touchy subject for a lot of entrepreneurs and times are a changin’.

For example, Back in the day (before facebook and the rise of social media) it was acceptable to use stock photography and any random photos for their blogs, websites, and marketing materials or worse, to not even have photos.

Social media brought us this question and encouraged us to desire this one thing: “WHO ARE YOU?” and it forever more made the idea of hiding behind random people in stock images totally irrelavant.

If we don’t know who you are, we don’t want it. Simple as that.

Authenticity, Integrity, Transparency…. all words that are becoming increasingly important in the way you present your business and your personal brand.

You are your first and most important brand, and it’s important that you know how to amplify yourself so that you can be that magnetic powerful and feminine leader.

This week’s Badass Biz Chick video answers these questions and I share a very powerful tool for figuring out what is super magnetic about you. Plus I share something really vulnerable for me towards the end of the video.

 

Watch this weeks BBC video now!

 

I wanna know your thoughts!

 Leave me a comment:

  • How will this lesson help you in your business this week?
  • What are your biggest assets that make you really magnetic?
  • How do you amplify your personality in your brand?

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