Well hello there world! I’m back from video hiatus! Over the last two weeks I’ve fully moved into my new house which has turned into Badass Biz Chick/ Goddess HQ with my badass roommate Majida and I’m loving it! Our intention was to create a fully feminine supportive and business supportive space where we could live, rejuvenate, laugh, cry, and host our business events. I feel so good to be here.
So now that you’re caught up with my life ( and I’m caught up with my life), I’m here to tell you the T-R-U-T-H about the importance of your logo in your business.
Too many times I see new business owners oogling over their logo and their business card, spending hours on end organizing their office and racking up the office depot credit card (you know who you are)… this has to stop happening. Now you can take a sigh of relief because get what????? Logos are OVER. DONE. FINITO… comprende?
Watch the video to find out why and what to do about it (plus watch me do funny things with my face and watch out for something “scary” around 1:25).
I also learned a very important lesson about logos and presentation from the Chocolate Bar section at the grocery store which I also share in this informative 6 min biz lesson. Check it.
If there was a “Shit badass biz chicks say” video, one line would go something like: “Logos are so 2011, Your face is your new logo…. and color is the new black.” :)
Of course, logos will never totally die. They are very useful. But leave the logo makin’ for when you have a solid rep and brand to expand outward from, when your brand no longer is just about you it extends into your team members and even the people who you train to teach your system and etc.
As I mentioned last week, your look is your brand and your brand is a personality. And if you are an entrepreneur, in your case, your brand IS your personal personality. So your goal is to highlight the most magnetic qualities of your personality in everything you do. The problem is that when asked the question, what’s your personality, many people go silent and can’t clearly answer the question.
This is why it’s so important to have a mentor or coach or friend help you delve out what is so awesome about you so that you can learn to express it more, own it more, and amplify it more.
Because so much of your marketing mojo comes from your brand and your look in all areas ( your phsyical look, your website, your content, your energy etc) I spend a lot of time helping my clients get clear on how to do this. Remember the chocolate bars, you need to be able to stand out for your authentic greatness.
I’m so excited to dedicate more of my time this year to helping women entrepreneurs get more clear about their business, attract more perfect clients, create the lives they want and make more money and I want to invite you to check out the details for my upcoming Feminine Business + Entrepreneurship Mastermind and if you’re skin is tingling to work with me and a rockin’ group of hot, badass women entrepreneurs then go to badassbusinesschick.com and find out how to join us.
You’ll get private coaching with me, group training, a live business and art of feminine presence training in Austin,TX plus tons more.
Remember to leave me a comment ( I forgot to tell you in the video, oye vey). I wanna know:
1) How did this video help you in your biz this week?
2) What are your thoughts about your face being your logo? Any resistance to that?
Until next week my loves!
Lauren
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